Best attractions and places to see in Bahia offer a blend of historical landmarks, cultural sites, and natural landscapes. This Brazilian state features a diverse geography, from its Atlantic coastline to inland plateaus. Bahia is known for its rich Afro-Brazilian heritage and significant historical role, providing a range of experiences for visitors.
Last updated: July 4, 2026
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In October 2025, we were unfortunately informed that the monastery church had been closed for some time. Unfortunately, this probably wouldn't happen for the foreseeable future. Nevertheless, it was worthwhile to visit the convent and the small side church. The Franciscans probably didn't suffer much...
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My question in Chat GPT about what has changed in Bahia since the video was released received the following answer: That's a profound and legitimate question – especially since Michael Jackson's song "They Don't Care About Us" (1996) and the accompanying music video in Salvador (Pelourinho) and Rio (Santa Marta favela) aimed to draw attention to social inequality, racism, police brutality, and neglect of Brazil's Black and poor population. Whether anything has changed for the people of Bahia – especially in Salvador – since then cannot be answered with a simple yes or no. There has been progress, but also many persistent or new problems. ⸻ 📍 What has improved (partially): ✅ 1. Pride in Afro-Brazilian heritage • Since the 1990s, Afro-Brazilian identity has become more visible and confident in Salvador. • Candomblé, capoeira, Afro-Brazilian music (e.g., Olodum, Ilê Aiyê), and cultural centers have received more international attention. • The Michael Jackson video has boosted cultural pride—many residents see it as a "historic moment" for Bahia. ✅ 2. Tourism & Infrastructure in the Pelourinho • The Pelourinho has been restored and partially made safer—partly due to the attention the video has generated. • Tourism has become an important source of income. People work there as artists, guides, musicians, or vendors. ✅ 3. More social programs (temporarily) • In the 2000s (especially under President Lula), there were programs like Bolsa Família that reduced poverty throughout Brazil—including in Bahia. • Education and access to electricity and water have been expanded, even in poor neighborhoods. ⸻ 😕 What has barely changed or is worsening again: ❌ 1. Structural Racism • Black Brazilians (the majority in Salvador!) remain disproportionately poor, have fewer educational opportunities, and less access to high-quality jobs. • Racism remains a deep, often hidden problem – in everyday life, but also in the police, justice system, media, and politics. ❌ 2. Violence & Police Repression • Police violence remains widespread, especially in favelas. Many young, Black men die as a result of police actions. • Salvador has one of the cities with the highest murder rates in Brazil – often in the poor, peripheral neighborhoods, not in the center. ❌ 3. Inequality remains extreme • The contrast between wealthy neighborhoods (e.g., Barra, Caminho das Árvores) and poor districts (e.g., Subúrbio Ferroviário, Lobato) is enormous. • Tourism brings in money – but often not for the local population, but for outside businesses. ⸻ 💬 Conclusion: What has changed? Symbolically and culturally, a lot – socially structurally, very little. Michael Jackson's video held a mirror up to the world – and made many people in Salvador feel seen. But many of the problems the song denounces still exist after almost 30 years: racism, inequality, violence, social exclusion. Nevertheless, many people in Bahia are fighting, celebrating, and organizing – in music, religion, art, and activism. And the mere fact that you're asking this question shows that his video continues to have an impact today. If you'd like, I can show you places in Salvador where this issue still plays a role today – or the voices of people who are talking about it.
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Incredible gold from the Brazilian Baroque.
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Beautiful tile pictures that have been newly renovated and represent wisdom of life.
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Extremely impressive Brazilian Baroque church
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The Igreja de São Francisco was built in the late 16th century. However, just a few decades later, the church was destroyed again in a Dutch attack. The church as it can be visited today was built in the early 18th century. The magnificent interior decoration was elaborately designed by various artists of the time and took 150 years to complete. It is estimated that around 1,000 kg of real gold were used in the interior design of the São Francisco Church. Even today the church is an important landmark in Salvador and can take the breath of many tourists.
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In 1933 the old cathedral had to make way for a turning loop for the tram. Many residents of the city were against the attitude of the city administration and archdiocese in agreeing to this demolition; The term “crime against Salvador’s history” was used for this outline. 20 years later the tram stopped operating. The artist Mário Cravo created the “fallen cross” (Cruz caída) on the site of the old cathedral as a reminder against forgetting one's own history. It was erected in 1999, the Portuguese stone decorations from the colonial era disappeared under granite slabs.
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A scene from the music video "They don't care about us" by Michael Jackson was shot here
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Bahia is rich in history and culture. The Historic Center of Salvador de Bahia, also known as Pelourinho, is a UNESCO World Heritage Site with colorful colonial buildings and a deep Afro-Brazilian heritage. Within Pelourinho, you can find the opulent Church and Convent of São Francisco, renowned for its Baroque architecture. Another important landmark is the Lacerda Elevator, connecting Salvador's upper and lower cities. Inland, the town of Lençóis, once a diamond-producing hub, also offers significant historical insights.
For breathtaking natural landscapes, head to Chapada Diamantina National Park, an ecotourism paradise with rugged plateaus, deep valleys, and numerous waterfalls like Cachoeira da Fumaça. The park also features the challenging Sossego Waterfall. Along the coast, Praia do Forte is known for its white sandy beaches and the Projeto Tamar sea turtle conservation project. Morro de São Paulo offers car-free island beaches and coral reefs perfect for snorkeling, while Itacaré is a prime spot for surfing.
Yes, many attractions in Bahia are suitable for families. The historic areas like Pelourinho in Salvador offer vibrant cultural experiences and are generally considered family-friendly. The Church and Convent of São Francisco and the Cathedral Basilica of Salvador are also listed as family-friendly. Coastal towns like Praia do Forte, with its sea turtle project, and Morro de São Paulo, with its calm beaches, are excellent choices for families seeking relaxation and nature.
Bahia offers diverse hiking opportunities, especially in Chapada Diamantina National Park. You can find challenging routes like the Trilha Cachoeira do Sossego, which leads to the Sossego Waterfall. For easier walks, there are trails like the Cachoeira da Purificação loop. You can explore more options for various difficulty levels on the easy hikes in Bahia guide and the waterfall hikes in Bahia guide.
The Lacerda Elevator in Salvador provides panoramic views of All Saints Bay. For stunning sunsets, the Farol da Barra (Barra Lighthouse) is highly recommended. In Chapada Diamantina, viewpoints overlooking the vast plateaus and waterfalls like Cachoeira da Fumaça offer spectacular photographic opportunities. Praia do Espelho near Trancoso is consistently ranked among Brazil's most beautiful beaches, known for its picturesque natural scenery.
Some attractions in Bahia offer better accessibility. The Fallen Cross Monument and the Lacerda Elevator in Salvador are noted as wheelchair accessible. While historic centers like Pelourinho feature cobblestone streets that might be challenging, many modern facilities and coastal resorts are designed with accessibility in mind. It's advisable to check specific venue details for the most up-to-date accessibility information.
The best time to visit Bahia is generally during the dry season, which typically runs from September to March. During these months, you can expect less rain and pleasant temperatures, ideal for exploring historical sites, enjoying the beaches, and engaging in outdoor activities. The period from December to February is peak season, offering vibrant cultural events but also higher prices and larger crowds.
Absolutely. Bahia is the heart of Afro-Brazilian culture. The Pelourinho district in Salvador is the epicenter, where you can experience lively music, dance, capoeira, and traditional Bahian cuisine. The historic town of Cachoeira on the Paraguaçu River is also deeply tied to Afro-Brazilian culture, with its colonial architecture and vibrant local traditions. The Igreja de Nosso Senhor do Bonfim in Salvador plays a central role in the city's religious and cultural life, known for its vibrant celebrations.
Bahia is home to several significant religious sites. The Church and Convent of São Francisco in Salvador is a prime example of Brazilian Baroque architecture, famous for its opulent gold-leaf interior. Also in Salvador, the São Francisco Church (a separate highlight from the convent) and the Cathedral Basilica of Salvador are impressive. The Igreja de Nosso Senhor do Bonfim is another important 18th-century Catholic church central to Salvador's spiritual life.
Yes, Bahia's coastline is stunning. Praia do Forte, an hour north of Salvador, is famous for its white sandy beaches, clear waters, and natural pools formed by coral reefs, as well as the Projeto Tamar sea turtle conservation project. Morro de São Paulo is a car-free island paradise with soft white sand beaches and crystal-clear waters ideal for snorkeling. The Baía de Todos os Santos (All Saints Bay) offers boat tours to islands like Ilha dos Frades and Itaparica, where you can swim in calm waters.
The Mercado Modelo in Salvador, located near the Lacerda Elevator, is a bustling craft market. It's a popular spot to find a wide array of local handicrafts, souvenirs, and traditional Bahian foods, making it an ideal place to pick up mementos of your trip.
Yes, Bahia offers several mountain biking trails. You can find routes like the Castelo Garcia D'Avila loop from Praia do Forte, which is a moderate 52 km ride, or the easier Lagoa do Aruá loop, also from Praia do Forte. For more options and details on difficulty, refer to the MTB Trails in Bahia guide.


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