Best attractions and places to see in Vera Cruz include a range of historical sites and cultural landmarks. This region, located on Brazil's coast, offers insights into colonial history and rich architectural heritage. Visitors can explore significant religious buildings and monuments that reflect centuries of development. The area provides opportunities to discover historical narratives through its preserved structures and public spaces.
Last updated: July 4, 2026
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Popular around Vera Cruz
In October 2025, we were unfortunately informed that the monastery church had been closed for some time. Unfortunately, this probably wouldn't happen for the foreseeable future. Nevertheless, it was worthwhile to visit the convent and the small side church. The Franciscans probably didn't suffer much...
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My question in Chat GPT about what has changed in Bahia since the video was released received the following answer: That's a profound and legitimate question – especially since Michael Jackson's song "They Don't Care About Us" (1996) and the accompanying music video in Salvador (Pelourinho) and Rio (Santa Marta favela) aimed to draw attention to social inequality, racism, police brutality, and neglect of Brazil's Black and poor population. Whether anything has changed for the people of Bahia – especially in Salvador – since then cannot be answered with a simple yes or no. There has been progress, but also many persistent or new problems. ⸻ 📍 What has improved (partially): ✅ 1. Pride in Afro-Brazilian heritage • Since the 1990s, Afro-Brazilian identity has become more visible and confident in Salvador. • Candomblé, capoeira, Afro-Brazilian music (e.g., Olodum, Ilê Aiyê), and cultural centers have received more international attention. • The Michael Jackson video has boosted cultural pride—many residents see it as a "historic moment" for Bahia. ✅ 2. Tourism & Infrastructure in the Pelourinho • The Pelourinho has been restored and partially made safer—partly due to the attention the video has generated. • Tourism has become an important source of income. People work there as artists, guides, musicians, or vendors. ✅ 3. More social programs (temporarily) • In the 2000s (especially under President Lula), there were programs like Bolsa Família that reduced poverty throughout Brazil—including in Bahia. • Education and access to electricity and water have been expanded, even in poor neighborhoods. ⸻ 😕 What has barely changed or is worsening again: ❌ 1. Structural Racism • Black Brazilians (the majority in Salvador!) remain disproportionately poor, have fewer educational opportunities, and less access to high-quality jobs. • Racism remains a deep, often hidden problem – in everyday life, but also in the police, justice system, media, and politics. ❌ 2. Violence & Police Repression • Police violence remains widespread, especially in favelas. Many young, Black men die as a result of police actions. • Salvador has one of the cities with the highest murder rates in Brazil – often in the poor, peripheral neighborhoods, not in the center. ❌ 3. Inequality remains extreme • The contrast between wealthy neighborhoods (e.g., Barra, Caminho das Árvores) and poor districts (e.g., Subúrbio Ferroviário, Lobato) is enormous. • Tourism brings in money – but often not for the local population, but for outside businesses. ⸻ 💬 Conclusion: What has changed? Symbolically and culturally, a lot – socially structurally, very little. Michael Jackson's video held a mirror up to the world – and made many people in Salvador feel seen. But many of the problems the song denounces still exist after almost 30 years: racism, inequality, violence, social exclusion. Nevertheless, many people in Bahia are fighting, celebrating, and organizing – in music, religion, art, and activism. And the mere fact that you're asking this question shows that his video continues to have an impact today. If you'd like, I can show you places in Salvador where this issue still plays a role today – or the voices of people who are talking about it.
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Beautiful tile pictures that have been newly renovated and represent wisdom of life.
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Extremely impressive Brazilian Baroque church
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The Igreja de São Francisco was built in the late 16th century. However, just a few decades later, the church was destroyed again in a Dutch attack. The church as it can be visited today was built in the early 18th century. The magnificent interior decoration was elaborately designed by various artists of the time and took 150 years to complete. It is estimated that around 1,000 kg of real gold were used in the interior design of the São Francisco Church. Even today the church is an important landmark in Salvador and can take the breath of many tourists.
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In 1933 the old cathedral had to make way for a turning loop for the tram. Many residents of the city were against the attitude of the city administration and archdiocese in agreeing to this demolition; The term “crime against Salvador’s history” was used for this outline. 20 years later the tram stopped operating. The artist Mário Cravo created the “fallen cross” (Cruz caída) on the site of the old cathedral as a reminder against forgetting one's own history. It was erected in 1999, the Portuguese stone decorations from the colonial era disappeared under granite slabs.
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A scene from the music video "They don't care about us" by Michael Jackson was shot here
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Vera Cruz is rich in historical and cultural sites. Key attractions include the Church and Convent of São Francisco, known for its unique Brazilian Baroque architecture and sumptuous interior. The Historic Center of Salvador de Bahia is a UNESCO World Heritage Site, offering an open-air museum of 17th and 18th-century colonial buildings. Don't miss the São Francisco Church in Salvador, famous for its elaborate design and an estimated 1,000 kg of gold used in its decoration.
Yes, the Fallen Cross Monument is a significant man-made monument in Vera Cruz. It marks the location of an old cathedral demolished in 1933 and serves as a powerful reminder of the city's history and a protest against forgetting its past.
The Historic Center of Salvador de Bahia is renowned for its beautiful colonial buildings from the 17th and 18th centuries, making it feel like an open-air museum. It's a vibrant melting pot of indigenous, European, and African cultures, and home to the largest street carnival in the world.
The Church and Convent of São Francisco are considered one of the most unique and rich expressions of Brazilian Baroque architecture. Built between the 17th and 18th centuries, the church, in particular, boasts a sumptuous interior decoration. It's listed by Iphan and classified as one of the Seven Wonders of Portuguese Origin in the World.
Yes, several attractions in Vera Cruz are considered family-friendly. Both the Church and Convent of São Francisco and the São Francisco Church in Salvador are suitable for families interested in history and architecture. Additionally, the site of the Michael Jackson "house", where a scene from his music video was filmed, offers an interesting cultural stop for all ages.
Near the attractions in Vera Cruz, you can find various outdoor activities. For running enthusiasts, there are several routes available, such as the moderate "Deck do Rio Vermelho loop from Forte de Santa Maria" (10.1 km) or the more challenging "Praia de Amaralina – Praia de Ondina loop from Forte de Santa Maria" (15.2 km). Hikers can enjoy easy routes like the "Farol da Barra – Morro do Cristo loop from Forte de Santa Maria" (5.0 km). You can find more details on these and other routes in the Running Trails in Vera Cruz and Hiking in Vera Cruz guides.
Yes, there are several easy hiking trails available near the attractions. For example, you can explore the "Farol da Barra – Morro do Cristo loop from Forte de Santa Maria" (5.0 km) or the "Morro do Cristo – Farol da Barra loop from Ondina" (3.6 km). These trails offer a great way to experience the coastal scenery. More hiking options can be found in the Hiking in Vera Cruz guide.
The Michael Jackson "house" is a historical site because a scene from his iconic music video "They Don't Care About Us" was filmed there. This location in Salvador's Pelourinho district became a symbol of Afro-Brazilian pride and brought international attention to social issues and cultural vibrancy in Bahia.
Visitors frequently praise the stunning architecture and rich history of the religious buildings, particularly the elaborate interiors of the São Francisco churches. The Historic Center of Salvador de Bahia is loved for its vibrant atmosphere and the feeling of stepping into an open-air museum. The Fallen Cross Monument is appreciated for its historical significance and powerful message.
While the Church and Convent of São Francisco are historically significant, visitors have noted that the monastery church has been closed for some time. However, the convent and a small side church are typically still accessible, offering a glimpse into its rich heritage.
Yes, the Fallen Cross Monument is noted as being wheelchair accessible, allowing visitors with mobility challenges to experience this important historical landmark.


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