Best attractions and places to see in Itaparica include a blend of historical sites, natural landscapes, and cultural experiences. Itaparica is an island situated in Brazil's Todos os Santos Bay, known for its clear waters and white sands. The region offers a diverse range of points of interest, from colonial architecture to significant historical landmarks. Visitors can explore its rich past and natural beauty.
Last updated: July 16, 2026
Highlight • Religious Site
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In October 2025, we were unfortunately informed that the monastery church had been closed for some time. Unfortunately, this probably wouldn't happen for the foreseeable future. Nevertheless, it was worthwhile to visit the convent and the small side church. The Franciscans probably didn't suffer much...
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My question in Chat GPT about what has changed in Bahia since the video was released received the following answer: That's a profound and legitimate question – especially since Michael Jackson's song "They Don't Care About Us" (1996) and the accompanying music video in Salvador (Pelourinho) and Rio (Santa Marta favela) aimed to draw attention to social inequality, racism, police brutality, and neglect of Brazil's Black and poor population. Whether anything has changed for the people of Bahia – especially in Salvador – since then cannot be answered with a simple yes or no. There has been progress, but also many persistent or new problems. ⸻ 📍 What has improved (partially): ✅ 1. Pride in Afro-Brazilian heritage • Since the 1990s, Afro-Brazilian identity has become more visible and confident in Salvador. • Candomblé, capoeira, Afro-Brazilian music (e.g., Olodum, Ilê Aiyê), and cultural centers have received more international attention. • The Michael Jackson video has boosted cultural pride—many residents see it as a "historic moment" for Bahia. ✅ 2. Tourism & Infrastructure in the Pelourinho • The Pelourinho has been restored and partially made safer—partly due to the attention the video has generated. • Tourism has become an important source of income. People work there as artists, guides, musicians, or vendors. ✅ 3. More social programs (temporarily) • In the 2000s (especially under President Lula), there were programs like Bolsa Família that reduced poverty throughout Brazil—including in Bahia. • Education and access to electricity and water have been expanded, even in poor neighborhoods. ⸻ 😕 What has barely changed or is worsening again: ❌ 1. Structural Racism • Black Brazilians (the majority in Salvador!) remain disproportionately poor, have fewer educational opportunities, and less access to high-quality jobs. • Racism remains a deep, often hidden problem – in everyday life, but also in the police, justice system, media, and politics. ❌ 2. Violence & Police Repression • Police violence remains widespread, especially in favelas. Many young, Black men die as a result of police actions. • Salvador has one of the cities with the highest murder rates in Brazil – often in the poor, peripheral neighborhoods, not in the center. ❌ 3. Inequality remains extreme • The contrast between wealthy neighborhoods (e.g., Barra, Caminho das Árvores) and poor districts (e.g., Subúrbio Ferroviário, Lobato) is enormous. • Tourism brings in money – but often not for the local population, but for outside businesses. ⸻ 💬 Conclusion: What has changed? Symbolically and culturally, a lot – socially structurally, very little. Michael Jackson's video held a mirror up to the world – and made many people in Salvador feel seen. But many of the problems the song denounces still exist after almost 30 years: racism, inequality, violence, social exclusion. Nevertheless, many people in Bahia are fighting, celebrating, and organizing – in music, religion, art, and activism. And the mere fact that you're asking this question shows that his video continues to have an impact today. If you'd like, I can show you places in Salvador where this issue still plays a role today – or the voices of people who are talking about it.
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Beautiful tile pictures that have been newly renovated and represent wisdom of life.
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Extremely impressive Brazilian Baroque church
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The Igreja de São Francisco was built in the late 16th century. However, just a few decades later, the church was destroyed again in a Dutch attack. The church as it can be visited today was built in the early 18th century. The magnificent interior decoration was elaborately designed by various artists of the time and took 150 years to complete. It is estimated that around 1,000 kg of real gold were used in the interior design of the São Francisco Church. Even today the church is an important landmark in Salvador and can take the breath of many tourists.
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In 1933 the old cathedral had to make way for a turning loop for the tram. Many residents of the city were against the attitude of the city administration and archdiocese in agreeing to this demolition; The term “crime against Salvador’s history” was used for this outline. 20 years later the tram stopped operating. The artist Mário Cravo created the “fallen cross” (Cruz caída) on the site of the old cathedral as a reminder against forgetting one's own history. It was erected in 1999, the Portuguese stone decorations from the colonial era disappeared under granite slabs.
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A scene from the music video "They don't care about us" by Michael Jackson was shot here
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Itaparica is rich in history. You can visit the Church and Convent of São Francisco, known for its unique Brazilian Baroque architecture. Another significant site is the Fallen Cross Monument, which commemorates the location of an old cathedral. The island also features the historic Forte de São Lourenço, the ruins of the Church of Our Lord of Vera Cruz, and the Casa de João Ubaldo Ribeiro, home of a renowned Brazilian writer. The Historical City Center of Itaparica itself is one of Brazil's oldest, with colonial churches and mansions.
Yes, Itaparica boasts approximately 40 kilometers of beaches with calm, clear, and warm waters, often protected by coral barriers forming natural pools. Notable beaches include Praia de Berlinque, Praia de Cacha-Pregos, Praia de Barra do Gil, Praia de Barra Grande, and Ponta de Areia. For nature lovers, the Reserva Natural Ponta de My Friend is a 59-hectare Atlantic Forest area with trails, and you can also explore the island's significant mangrove ecosystems.
Many attractions in Itaparica are suitable for families. The Church and Convent of São Francisco and the São Francisco Church in Salvador are listed as family-friendly historical sites. The island's calm beaches with natural pools are perfect for children. Exploring the historical center, visiting the Bica Fountain, or taking a schooner tour are also great options for families.
Itaparica offers a blend of history and culture. You can visit the Centro Artesanal in the historical center for local artisan products. The Parque Ecológico de Baiacu holds the ruins of the Nosso Senhor da Vera Cruz Chapel and is associated with Candomblé traditions. Exploring ancient fishing communities like Jiribatuba or interacting with local shellfish gatherers in the mangroves provides a glimpse into authentic island life. The island's rich gastronomy, especially Bahian moqueca and fresh seafood, is also a cultural highlight.
While on Itaparica, you can find various outdoor activities. For running, consider routes like the 'Deck do Rio Vermelho loop' or 'Praia de Amaralina – Praia de Ondina loop'. If you prefer hiking, there are trails such as the 'Farol da Barra – Morro do Cristo loop' or the 'Fallen Cross Monument – Michael Jackson "house" loop'. You can find more details on these and other routes in the Running Trails in Itaparica and Hiking in Itaparica guides.
Itaparica is known for its calm, clear, and warm waters, making it an ideal destination for beach activities and water sports. The pleasant climate generally allows for enjoyable visits throughout the year, especially for those looking to experience its natural pools and nautical sports. While specific seasonal recommendations are not provided, the consistent warm waters suggest a good experience most of the time.
Yes, Itaparica was the home of João Ubaldo Ribeiro, one of Brazil's greatest writers, author of 'Viva o Povo Brasileiro.' You can visit his former residence, the Casa de João Ubaldo Ribeiro, to explore its colonial architecture and learn about his life and work. Additionally, the Fallen Cross Monument is an artistic creation by Mário Cravo, serving as a reminder against forgetting history.
Beyond its beautiful beaches, Itaparica is home to the Fonte da Bica (Bica Fountain), Brazil's first hydromineral water source, famous for its purported medicinal properties. The island also features the Reserva Natural Ponta de My Friend, a significant preserved Atlantic Forest area, and extensive mangrove ecosystems that are vital to the local environment and culture.
Yes, Itaparica offers a variety of dining options. Areas like Mar Grande are popular and urbanized, featuring bars and restaurants. Beaches such as Praia de Barra do Gil and Praia de Catu also have dining options where you can enjoy traditional Bahian cuisine, seafood, and other local dishes.
The Fallen Cross Monument is listed as wheelchair accessible, indicating that some sites may accommodate visitors with mobility needs. However, it's advisable to check specific accessibility details for other historical sites and natural areas, as the historical nature of some attractions might present challenges.
The Forte de São Lourenço is a historic fort originally built by the Dutch in 1647 and later reconstructed by the Portuguese. It played a crucial role in the Battle of Itaparica during Brazil's War of Independence in Bahia in 1823, making it a significant historical and artistic heritage site on the beachfront.
Itaparica features several significant religious buildings. The Church and Convent of São Francisco is a prime example of Brazilian Baroque architecture. Additionally, the island has the ruins of the Church of Our Lord of Vera Cruz, built in 1563, and the Igreja de Sto. Amaro de Catu, which dates back before 1612.


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